CampaignsSocialMotion
E-Commerce Campaign
RetailPlus · 2024
E-Commerce Campaign|RetailPlus2024
↑ Back to workThe Brief
Scale holiday sales through a multi-platform video campaign targeting Gen Z and Millennials.
The Approach
Created 30+ assets across TikTok, Instagram, and YouTube. A/B tested hooks, lengths, and CTAs to optimize CAC.
The Results
4.2x
ROAS
-35%
CAC Reduction
$120K+
Revenue
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